EdChamp
|
Corporate Education TechStudio

Performance
Marketing
Champions

EdChamp develops and conducts certified digital marketing training programs for advertising agencies and individual specialists.

Outcomes of Programmes Delivered with Partners: Facebook and TikTok for Business

469

Specialists trained

94%

Avg. completion rate

2

Programmes conducted

Problem Statement

The Adoption Gap in Corporate Training

Conventional corporate learning programs for performance marketing specialists consistently fail at the point that matters most: actual application of new tools and methodologies in live campaign work.

Before

3–5%

Baseline application rate in standard programs

EdChamp

87%

Confirmed tool adoption in EdChamp live campaign work, 90 days post-programme

Four causes of failure

01

One size fits all

Training is delivered identically across functional roles, ignoring the specific needs of account managers vs. technical specialists.

02

Isolated from work

Knowledge is acquired in isolation from the real-world context. Learning scenarios are disconnected from participants' actual campaign accounts.

03

No sustainment

Success is measured by 'completion rate' rather than behavioral change. There is no sustained measurement of tool usage after the course ends.

04

Lack of individual profile

Programs ignore different starting levels and psychological learning profiles, leading to a massive drop-off in engagement.

Key insight

The core failure of conventional corporate education is not a content problem — it is a transfer problem.

About the Company

B2B Education,
Built for
Accountability

Founded in 2019 by practitioners from education, digital product, and performance marketing, EdChamp was built to answer a clear demand from the market: corporate learning programs that deliver a managed outcome and a measurable ROI on every dollar invested in employee development. From day one, our mission has been to embed as many meaningful metrics as possible into the learning process, so we can personalize each journey, lift knowledge retention, drive program completion, and keep the curriculum tightly aligned with what employees actually do at work.

Program-Certified by Platforms

Our training programs were certified by Facebook and TikTok, with their specialists contributing to the curriculum.

Data-Driven Learning

Knowledge measured before, during, and after every program

Real Business Outcomes

Participants practiced on live client accounts with tracked results

Proprietary Technology

Custom-built in-house LMS with chatbot tutors and automated testing

Case Studies

Two Cohorts.
Two Platforms.
Proven Results.

PROGRAM 01·2019·Facebook & Instagram

Facebook / Instagram Champions

A 12-week certified training program designed to elevate Facebook and Instagram advertising expertise across agency teams. Participants completed a structured learning path, from platform theory to live client practice, with direct evaluation and feedback provided by Facebook representatives. The program ran inside MGGroup, one of the largest independent digital agency groups in the CIS region.

Phase 14 weeks

Theory

10 written lessons + 5 Facebook expert webinars. Online learning platform + offline kickoff event.

Phase 28 weeks

Practice

Live implementation on real client accounts. Facebook reps measured results and provided personal feedback twice a week.

Phase 31 event

Final

Offline evaluation ceremony. Final knowledge test. Award of top performers.

Results

0

Participants enrolled

0%

Completion rate (143 of 152 finished)

0%

Graduated with 90%+ knowledge rating

0

Client teams with optimized spend plans

+12pp

Growth in optimal spend (from 78% to 90%) achieved during the program.

Grand Prize

Special thanks to Facebook for providing the grand prize — a visit for the winning team to the Facebook headquarters in Dublin, Ireland.

Top Client Results

Utkonosre:StoreChef MarketWorld ClassGazprombank
MGGroup reached the #1 position among CIS pod spenders in Q1, ranking first in progress to quota with +176% year-over-year growth, coinciding directly with the Champions program cohort.

Partnership Note

We would like to thank our partners at Facebook, who provided specialists to help us measure pre and post program results, allowing us to compare knowledge absorption and practical application metrics.

PROGRAM 02·2021·TikTok for Business

TikTok Champions

Building on the proven Champions methodology, the TikTok Champions program adapted the framework for short-form video advertising. Agency specialists mastered TikTok's auction mechanics, creative best practices, and performance optimization techniques, evaluated directly by TikTok for Business representatives. The program was successfully launched across multiple agencies, including Artix, MGGroup, and eProma, demonstrating that the Champions model was platform-agnostic and fully scalable.

Phase 14 weeks

Theory

Proprietary written modules + TikTok expert sessions. Delivered via EdChamp LMS with chatbot tutor support.

Phase 28 weeks

Practice

Live TikTok campaigns on client accounts. Platform reps provided structured feedback on creative and bid strategy.

Phase 31 event

Final

Offline certification ceremony. Knowledge delta measured. Top performers recognized.

Results

0

Participants enrolled

0%

Completion rate, finished effectively

Platform-Certified

Specialists graduated with TikTok Business certification

Top Tier

Agency accounts reached highest platform performance bracket

Documented

Full adoption playbook produced for scale

Scalable

Program validated as replicable across additional platforms and markets

Top Client Results

ArticsMGComE-Promo
Training divided into three distinct tracks for account teams, campaign management specialists, and creative teams.

Data-Driven Growth Through Expert Education.

Methodology

Design & Delivery of Customised Corporate Learning Programmes

A multi-layered system engineered for managed outcomes, where every layer is instrumented and every learning decision is tied to measurable behavioural change in live campaign work.

Outcome Measured

87%

Sustained adoption of tools and methodologies in live performance marketing campaigns 90 days post programme.

01 · Instructional Design Framework

The ADDIE Model

01

Analysis

Role profiling, platform blueprints, expert interviews with platform specialists.

02

Design

Multi-track architecture, role-specific learning paths, 4 main tracks.

03

Development

Async platform content, assessments, tutor model, motivational mechanics.

04

Implementation

Offline kick-off, async delivery, cross-track sessions, online tutors.

05

Evaluation

Kirkpatrick 4-level model, 90-day live campaign measurement, ROI analysis.

02 · Role-Differentiated Tracks

The Cross-Pollination Strategy

Four parallel role-specific tracks, calibrated to functional roles and synchronised through shared cross-track sessions.

Track A

Media Buying

Budget optimisation, platform-specific tools.

Track B

Account Management

Performance narrative, campaign QA.

Track C

Technical Specialist

Data infrastructure, API & SDK integration.

Track D

Creative Producer

Performance analysis, A/B testing strategy.

03 · Learning & Taxonomy

Bloom-Krathwohl

Moving from 'Remember & Understand' to 'Apply & Analyse'.

Training is operationalised through case-based assignments drawn from participants' actual campaign accounts.

04 · Evaluation Strategy

The Kirkpatrick Four-Level Model

Level 1

Reaction

Participant satisfaction and engagement.

Level 2

Learning

Hard and soft skills assessment. 91% completion rate.

Level 3

Behaviour

87% tool adoption in live campaigns 90 days post programme.

Level 4

Results

ROI and performance benchmark comparison.

Platform & Technology

Champions Programme: ALO Adaptive Learning Architecture

Behavioral layer, SDT motivational model, LPT-trainer, adaptive chatbot, and administrator dashboard. All participant actions are tracked in real time.

The Five Layers of ALO

01

Participant Interface

Entry points: onboarding email, work portal access, registration via bot. Automatic instruction delivery based on participant status.

02

Learning Stream

Content delivery: lectures, theory, home assignments, case studies, and knowledge checks (quizzes). All progress is visible on the roadmap.

03

Data Collection

Tracking metrics: time spent, completion rates, response delay, inactivity periods, and interaction frequency. Every click is logged for behavioural analysis.

04

ALO Core

Adaptive mechanics: adjusting difficulty levels, automated feedback, recovery paths for struggling users, and multi-dimensional engagement triggers.

05

Admin Dashboard

Real-time analytics: average progress, success rates, engagement scores, and predictive exit polls. Full control over the cohort's health.

Chatbot Ecosystem

The chatbot manages the entire journey: from initial testing to expert tutor escalation (Human in the Loop).

Core Principles

Personalisation

Dynamic difficulty adjustment based on user performance.

Engagement

Multi-layer motivational model (SDT).

Human in the Loop

Automated triggers for tutor intervention.

Partners of conducted programmes

Designed With.
Evaluated By.

Facebook & Instagram

Facebook representatives co-designed curriculum, hosted expert webinars, and personally evaluated participant performance throughout the program.

TikTok for Business

TikTok Business team members participated in program design, delivered expert sessions, and provided structured performance feedback to all cohort participants.

Outcomes of Programmes Delivered with Partners: Facebook and TikTok for Business

469

Specialists trained

94%

Avg. completion rate

2

Programmes conducted

Faculty

Programme Faculty & Advisors

The practitioners behind the Champions methodology.

Max Osipov
Fedor Balashko
Vladislav Fedoseev

Supported by a network of 30+ active performance marketing practitioners